Insect Stings Activity Data

Data Tables 2003 - 2009

Statistics have to be analysed and the figures below illustrate the absolute number of unique visitors to the Insect Stings website each month of the year. However, with the great majority of the visitors arriving from search engines the site shows growth because:

1) The number of people with access to the internet has grown

2) The ranking of the site on the search engines has generally improved.

These absoute figures are therefore statistically of limited benefit.

Absolute Numbers

2003*

2004

2005

2006

2007

2008

2009
2010

January

1,407

2,220

2,677

3,452

3,086

5,168

6,772
5,103

February

1,535

3,148

2,911

3,393

2,555

5,293

6,204
5,030

March

2,499

7,915

4,191

4,811

4,078

6,670

9,180

April

4,048

9,843

7,371

7,933

8,332

10,720

13,694

May

5,480

17,467

9,630

10,342

10,704

16,932

16,467

June

6,854

20,501

14,539

14,113

16,508

18,554

23,598

July

19,667

20,606

23,287

29,231

24,979

30,420

40,916

August

16,105

26,733

22,451

26,896

30,134

45,308

74,386

September

10,111

16,955

15,583

15,912

22,434

26,488

40,074

October

5,400

8,993

9,199

9,573

13,508

15,400

21,177

November

2,559

4,256

5,199

4,605

7,316

8,717

11,526

December

1,631

2,112

2,625

2,590

4,078

4,783

5,205

A re-basing of these figures where January = 100 gives a somewhat more accurate illustration for each month when comparing it to previous months:

Visitors (January = 100)

2003*

2004

2005

2006

2007

2008

2009

2010

January

100

100

100

100

100

100

100
100

February

109

142

109

98

83

102

92
99

March

178

357

157

139

132

129

136

April

288

443

275

230

270

207

202

May

389

787

360

300

347

328

243

June

487

923

543

409

535

359

348

July

1398

928

870

847

809

589

604

August

1145

1204

839

779

976

877

1098

September

719

764

582

461

727

513

592

October

384

405

344

277

438

298

313

November

182

192

194

133

212

169

170

December

116

95

98

75

118

93

77

In order to compare year it is also helpful to use a cumulative table where January = 100 - this gives a running cumulative count of sting activity and shows how good or bad a year it has been:

Cumulative Visitors

2003

2004

2005

2006

2007

2008

2009
2010

January

100

100

100

100

100

100

100
100

February

209

242

209

198

183

202

192
199

March

387

598

365

338

315

331

327

April

674

1,042

641

567

585

539

529

May

1,064

1,829

1,000

867

932

867

773

June

1,551

2,752

1,543

1,276

1,467

1,226

1,121

July

2,949

3,680

2,413

2,123

2,276

1,814

1,725

August

4,093

4,884

3,252

2,902

3,253

2,691

2,824

September

4,812

5,648

3,834

3,363

3,980

3,203

3,415

October

5,196

6,053

4,178

3,640

4,417

3,501

3,728

November

5,378

6,245

4,372

3,773

4,629

3,670

3,898

December

5,494

6,340

4,470

3,849

4,747

3,763

3,975

* 2003 was the sites first full year and so its early first year was a "bedding-in" year and we believe statistically not as helpful as subsequent years.

All statistical data is taken from the website www.insectstings.co.uk which is probably the leading website for insect sting related terms on the internet. The sheer volume of statistical data is therefore helpful when it comes to determining the level of insect stings activity in the environment and in particular the UK. However, there are inevitably limitations and some of these are indicated below:

Geographical Sample - we calculate that the for the year as a whole the site typically has 70% of visitors from the UK , 21% from North America, and the balance of 9% from approximately 85 other countries. Whilst the UK therefore dominates the results it is not the sole source of sting activity and we will be looking to some way of filtering non-UK results out of the system in the future.

Insect Sting Activity - not every searcher arrives on the website as a result of an insect sting - however the majority do and the top 15 terms all contain the term "sting" and account for 56% of traffic. In a typical year over 200,000 searchers arrive at the site using in excess of 5,000 different search terms but we would estimate that some 80-85% of searchers arrive at the site because of a sting incident. When there are comparatively few stings in January and February the traffic levels are some 3,000 per month - indicating a non-sting prompted visitor rate of about 18% for the year as a whole.

Underlying Web Activity - more and more people with web access means that each year more people will have access to the website and this would indicate that the site should see an underlying trend upwards in activity. In order to mitigate this to some degree we have rebased each year with January = 100 so that we can see trends within years as well as compare them meaningfully to other years.

Local Population - if there is a wasp nest or bee hive nearby then you have a higher chance of being stung so do not use this data as a predictor of sting risk in your locality. This site offers a UK wide sting risk measurement - an overall picture rather than a predictor for a limited area.

 

 

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